AI won’t transform your company.
Your people will.
An unstoppable mix: AI training, consulting, and implementation for your business and your people — backed by 18 years of marketing and sales accountability.
15 minutes. No pitch. You leave with your top AI opportunity identified.
Three ways in. One standard.
Make AI real in your company
You’ve seen the headlines — maybe you’ve seen Chris speak. Now you need training your people will actually use, systems that actually ship, and someone accountable for the outcome.
Give your audience a talk they’ll quote for months
A practitioner-operator, not a hype merchant — author of the forthcoming book Being Authentically Human When Everything Around You Isn’t, with a take-home resource for every attendee.
Tracked through to actual sales
Every channel, every dollar, every closed sale — on the record, over time. If you can’t measure results, or don’t want to, we’re genuinely not your agency.
There is no blue pill.
The genie is out of the bottle. The boat has sailed. You are running with the bulls whether you signed up or not — and in this run there are exactly two options: run faster, or get trampled. AI is already better than you at parts of your job. That’s not the threat. Refusing to learn it is.
Sales are the lifeblood of your company.
Run out of cash? Game over. Everything on this page exists to protect and grow that line.
Overhead creep will kill your business.
Quietly. A little every month. AI is the first tool in a generation that actually reverses it.
Outdated processes will kill your business.
Your competitors are automating them right now. While you’re reading this sentence.
Your people come first. Customers second.
Equip your people with AI and they’ll take care of your customers better than any bot ever could. That’s not soft — it’s the strategy.
This is a burn-the-ships moment. The only question left is whether your team leads it — or gets led by it.
This is not coming. It’s already here.
Not predictions — published, documented results from organizations that stopped experimenting and started deploying:
Annual legal review time its Contract Intelligence platform now completes in seconds.
The human workload its assistant handles — two-thirds of all service chats — driving an estimated $40M profit improvement.
Annual cost savings from AI-optimized delivery routes, plus 10 million gallons of fuel.
Task completion speed for developers working with an AI pair programmer.
Quality lift for consultants using generative AI — while finishing 25% faster.
Clinically relevant cancers detected with AI-supported mammography — with no rise in false positives.
Fortune 500 results. Main Street scale.
We’ve spent 18 years serving both — Michelin, Honda, Toyota, Caterpillar, GM, Raymond James, US Bank, Whirlpool, and the healthcare practices, manufacturers, and service businesses we work with every day. We’ve built AI into every client workflow since 2022, and we reinvest 30%+ of our own revenue into AI systems. We don’t just recommend this. We run on it.
One partner. Two engines.
Most AI consultants have never run a campaign that had to produce revenue. Most marketing agencies bolt “AI” onto their homepage and call it strategy. CEL is both — and has been since ChatGPT launched.
Training, consulting, and implementation for your business and your people.
Advertising and sales solutions that report in closed business, not impressions.
Hear it
Fundamentals Presentation
Build it together
AI Workshops
Built for you
AI Consulting
Led with you
AI Council
AI Fundamentals Presentation
Most professionals are still treating ChatGPT like Google with better manners. No custom assistants. No automations. No method. That ends in 90 minutes. Delivered live, for your team, in three moves:
Prompt Like a Pro
The CRIT method (Context, Role, Interview, Task — credit: Geoff Woods) that turns generic AI output into work that sounds like you and holds up to scrutiny.
Build Your Own AI Assistant
CustomGPTs, Gemini Gems, Claude Projects, and bots that carry your standards, your voice, and your context into every task.
Automate the Boring Stuff
Connect AI to the routine, non-people work so your team stops doing it manually — and starts doing what humans are for.
AI Speaking & Conferences
Chris speaks to business owners, executives, and associations about what AI actually changes — for companies, careers, and the humans doing the work. No hype reel. No doom loop. Practical frameworks your audience applies the same week, from a practitioner who runs AI systems in real businesses every single day — and author of the forthcoming book Being Authentically Human When Everything Around You Isn’t.
- Every attendee leaves with a take-home resource — the value outlives the applause.
- Formats: keynotes, conference sessions, association luncheons, executive briefings.
AI Workshops
A hands-on, half-day (3–4 hour) working session delivered on-site, tailored to how your company actually works. Leadership and staff train together — your workflows connect, so the training should too. Real (non-confidential) scenarios from your own operation: drafting, intake, reporting, marketing, and the administrative work that eats your week.
- Prompting that works — reliable, verifiable output instead of generic text.
- Custom AI assistants — built on your templates and company voice, live in the room.
- Automation concepts — where tools like Make.com fit, and what should not be automated.
- Safe-use ground rules — guardrails for your data and your customers’ data, woven through every exercise.
Everyone leaves with at least one working assistant or workflow they built themselves — plus a reference guide of every framework covered. And it reaches the ground your industry-specific software doesn’t touch.
Being Authentically Human When Everything Around You Isn’t
Chris’s forthcoming book is a field guide for leaders and professionals navigating AI’s impact on how we work, what we value, and who we are. It tackles the six objections that keep smart people stuck on the sidelines — and the frameworks that turn AI from a threat into a superpower.
When information is cheap and easy, relationships, honesty, and humanity become the new gold standard.
Download the Six Objections whitepaper Join the book waitlist
AI Consulting — one-time or blocks
Scoped engagements or blocks of hours for companies that want AI systems built by someone who ships them daily: automations, custom research and reporting bots, visitor intelligence, AI readiness assessments, and workflow redesign.
- Controlled access — your systems, your permissions, nothing more.
- Human approval gates — AI drafts, humans decide, until the evidence says otherwise.
- Kill switches — every automated system can be stopped instantly, by design.
- A graduated path to autonomy — earned on results, never assumed.
Because the fastest way to lose faith in AI is a system that goes rogue on day one.
AI Council
AI decisions are now executive decisions: which tools touch your data, what gets automated, how your people are trained, where the ROI actually is. And there’s the quiet problem inside almost every company right now — employees experimenting with AI on personal accounts, with no written policy governing what company or customer information goes into which tools. That’s a real data problem. It’s solvable in writing.
- Written AI usage policy & governance pack — which tools, which data, which tasks; reviewed with your leadership team.
- Monthly council session — a standing 60–90 minutes with leadership: what’s working, what’s next, what to decline.
- Prioritized use-case roadmap — every opportunity scored by hours recovered and revenue impact, sequenced department by department.
- Hands-on team training — prompting, custom assistants, safe automation.
- Quarterly measurement — hours recovered and turnaround improved, tracked and visible.
A low-risk way to start
Two deliverables, fixed scope, before any ongoing commitment: (1) your written AI usage policy and (2) one training session for your team. If those earn their keep, the monthly council is the natural next step. If not, you still own the policy every company needs and most don’t have.
Accountable marketing, advertising & sales solutions
Tracked through to actual sales — or we won’t work with you.
This is where CEL started 18 years ago, and it’s still the standard everything else is measured against. Every channel, on the record: paid search and Google Ads, social, organic search, AI answers (GEO — rank in the answers, not just the links), brand, and email — new customers and returning ones.
And because real attribution respects time: marketing costs are often absorbed days, weeks, months, even years before the sale actually closes. We track it anyway — and credit every channel that touched the win, so you see what your marketing truly returns, not just what converted this month.
Calls, clicks, and closed sales — visible to you, all the time, with email notifications on every piece of work performed. We’re a partner, not a vendor: we sit on your side of the table, and our recommendations answer to your P&L, not our invoice.
We’ll bet our fee on it.
That’s performance pricing: no upfront cost. We benchmark a specific scope of work, we keep three months of the measured savings or sales lift — and you keep the rest of the year. Nobody offers that unless their tracking is real. Ours is. (Requires a measurable baseline — trackable calls, sales, spend, or costs. We’ll tell you in the Fast 15 if you qualify.)
Start with 15 minutes.
The Fast 15 Assessment is exactly what it sounds like: fifteen focused minutes on your business. You’ll leave with your single highest-value AI opportunity identified and an honest read on whether we’re the right partner — for AI, for marketing, or both.
No pitch deck. No obligation. Just a working session.